ABOUT US

As a brand management and licensing agency, we provide brands with a “turn-key” solution to manage and deliver profitable merchandise programs throughout Asia-Pacific.

OUR FOCUS & BELIEFS

Our core focus is developing and commercialising consumer products. We have a global network of licensees and manufacturers. Our licensed products are sold through all major mass-market retailers, department stores, independents/specialty, duty-free, newsagents, and online stores, and we have extensive experience with iconic Australian and international brands.

We firmly believe all relationships should be mutually beneficial. Coverpoint Marketing will only collaborate on programs where we can add value and demonstrate measurable results.

WHO WE ARE

We are a team of brand managers, licensing specialists, strategic thinkers, creative designers and marketing experts.

KEY SERVICES:

  • Brand management
  • Stakeholder management: retailers, licensors and licensees/manufacturers
  • Creative direction
  • Product design & development
  • Trademark monitoring
  • Royalty collections and reporting
  • Webshop design, development and management
  • Contract negotiation and database management
  • Marketing, merchandising and promotions
  • Partner research and qualification
  • Sales representation
  • Monitoring and analysing results
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